Vehicle wrapping
How to choose the right vinyl for your company vehicle
A wrapped vehicle generates between 30,000 and 70,000 visual impressions per day in an urban setting.
Vehicle wrapping is one of the highest-return advertising investments for SMEs and self-employed professionals. But not all vinyls are equal: choosing the right material makes the difference between a lasting finish and a repeated expense.
1
Cut vinyl vs. printed vinyl
Option A
✂️ Cut vinyl
A single layer of coloured vinyl, without printing. Ideal for simple logos, text and geometric shapes. Lower cost and exterior durability of up to 7 years.
Option B
🖨️ Printed vinyl
Reproduces photographs, gradients and complex designs. Printed on white base vinyl with a protective laminate. Essential when using more than 3 colours or images.
2
Types of finish
Gloss
Vivid colours, maximum visual impact. More prone to showing scratches.
Matte
Sober, premium look, very popular in full wrapping.
Satin
Midpoint between gloss and matte, balanced and versatile.
Metallic / Chrome
Mirror effect, very striking but more delicate.
3
Quality grades and lifespan
| Grade | Lifespan | Recommended use |
|---|---|---|
| Economy | 2–3 years | Temporary or low-cost signage |
| Standard | 3–5 years | Fleets and regular use |
| Premium (3M, Avery) | 5–7 years | Full wrapping, representative fleets |
4
Vinyl over paint or bodywork?
Vinyl can be applied over original paintwork (most common) or over unpainted bodywork. In both cases it is essential that the surface is clean and free of wax. The vinyl protects the paint and, when removed correctly, leaves no residue.
Printed vinyl applied to a company van
5
Approximate pricing
Basic wrap (logo + contact details on doors)
from €250–400Indicative prices. Include design, printing and installation by certified technicians.
Conclusion
The key is balancing budget, design and durability. For an SME that needs to identify its fleet with corporate branding, a standard cut vinyl or a premium partial print offers the best return. If you want to completely transform the vehicle or stand out radically, full wrapping is the way to go.
Not sure which option is best for your vehicle?
At Grupo Firma we analyse every case personally and provide a no-obligation quote within 24 hours for any type of vehicle or fleet.